Truth Speaker Pays Homage to a Hip Hop Great for a Greater Cause

March 9th marked the 19th anniversary of legendary New York emcee Notorious B.I.G.’s tragic passing. Millions of fans have been flooding the internet with words of respect and various tributes dedicated to the late rapper. One Syracuse artist is paying homage while bringing awareness to a rare disease. Last week Freeborn Music Productions’ Truth Speaker released “Long Live the King”, a remix to Biggie’s classic “One More Chance”. His lyrics detail the journey of Baby King, a two-year-old diagnosed with a rare immunodeficiency disease known as CD40. King receives monthly treatments at SUNY Upstate’s Cancer Center in hopes of finding a bone marrow donor, but locating a match for the transplant is much easier said than done. According to,patients in the US have a 30% chance of finding a match.


Detroit’s legendary DJ Lenn Swann scratches over the classic instrumental, giving “Long Live the King” a fresh yet nostalgic vibe. Truth expresses his support for King’s fight with lines like “Baby brother best believe I rock with you/ Because I feel your pain” and “A positive match is all the young’n needs”. The lyrics also show the love King has received from familiar faces throughout the Syracuse community, including former Orangeman Scoop Jardine. Later on in the track Truth Speaker delivers a stream of consciousness as he envisions future possible career paths for the toddler: “King the ‘lectrician, King the technician/ King the mathematician, King the musician”.


Truth Speaker’s positive call to action reminds us of the unifying potential of hip hop and local music in general, though it’s clear the young rapper’s support for King extends well beyond the music. Look out for “Long Live the King” on Truth Speaker’s upcoming project, SoulFoodDaMixtape. Click here for more info about the bone marrow registry. To learn more about bone marrow drives or to host one call Paula Miller at 315-476-3000 ext. 2576 or email

Truth Speaker Pays Homage to a Hip Hop Great for a Greater Cause

Get AMPed!

Poster Example Update
Need graphics? We’ve got you covered.


To gain success in the music industry, these days artists are taking on more responsibilities than ever: booking shows, marketing, public relations, sales, licensing and distributing, oh, and writing and performing their music are making it harder than ever to break the hobbyist mold. Throw a day job in the mix and it’s easy to see why many musicians struggle with finding the time to create a career out of their passion.


SubCat Studios is proud to unveil our Artist Marketing and Promotional Services! AMPS lighten the workload so you can spend less time bringing awareness to your craft and more time perfecting it.


We will post promotional materials around the Greater Syracuse Area or only the neighborhoods you choose. Turnaround time will depend on the size of the request, but most orders will be completed within 1-3 days. For more info email or call us at 315-478-0684!


Posters Price Per Unit*
100 or less 1.20
250 1.00
500 0.60
1000 0.40


Postcards Price Per Unit*
1000 or less 0.35
Over 1000 0.20

AMPS provide a great resource for artists promoting shows or new releases as well as businesses hosting events. Stay tuned for the expansion of AMPS in the near future!

*Printing services not included

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C the Light

Headed by Steve Brown, SubCat is proud to announce the opening of Studio C! Studio C provides services at a reduced rate to foster budding talent and encourage their first steps towards building a music presence – be it hobby or professional.

C is equipped for a wide array of uses along all stages of production and provides access to a variety of our top of the line recording and editing equipment. Additionally, our new equipment gives clients the ability to create and edit videos, a new addition to our repertoire here at SubCat.

This new project studio offers artists the opportunity to work in a high-end studio on a budget and still have access to our knowledgeable and professional staff.  As with studios A & B, Studio C allows artists the choice to bring in their own engineers – giving them more independence in creating a project without sacrificing quality.

Check out our some of our specs:

  • Pro tools 11
  • Final Cut Pro X
  • Mac Pro 2015
  • Aphex 1788A 8 Channel Pre Amp
  • Tannoy Reveal Active Monitors


Studio C makes the pro-studio experience accessible to emerging artists and first time studio-goers. It supplies freelance engineers with a space to hone their skills, and allows seasoned vets the chance to perfect their projects in a relaxed environment. Its video services are especially beneficial in Central New York’s relatively untapped market. Even better, clients have access to a goldmine of industry connections. We guarantee a positive experience in Studio C.

Rates start at $35 an hour, nearly half the price to utilize our A and B studios. For more information or to set up a tour, call 315-478-0684 or email


C the Light